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WHO WE ARE |
Background
Brand-For-You began with a hand shake between 3 successful businessmen.
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Mr. Rafi Shefer, CEO
Mr.Shefer acted as the CEO of food and non-food manufacturing companies for many years.
These companies were private label producers for different chain stores in Israel and around the world He has experience in, and knowledge of, food and non-food manufacturing.
Before establishing Brand-For-You he was the V.P of a dairy producer in Israel. |
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Mr. Shlomi Nissim, Development
Mr. Nissim has established a private label brand for a leading chain store in Israel.
He has created a range of over 1000 different products in food and non-food categories.
He is highly experienced in sourcing suppliers, establishing quality and designing private label products.
Before establishing Brand for You he was the V.P of a strictly strict kosher religious chain store for which he created a private label. |
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Mr. Hayim Salti, International trade & development
Mr. Salti had previously owned and operated a successful chain of supermarkets for 25 years, which he sold in order to join Brand for You.
His background is in commodities and vast experience in sourcing international suppliers is harnessed towards international customer care. |
| KEY TO SUCCESS
These three founders, working together, have the experience and the needed professional skills to develop and create quality and successful private labels for all different types of customers. |
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